More people will open your email newsletters if your subject line shows value in the first two words. That's according to "4 Takeaways from MarketingSherpa's Newsletter Subject-Line Analysis" (accessible only to MarketingSherpa members).
How do you show value? Start your e-newsletter subject lines with phrases such as:
- Top Five
- How to
- Best Time
Your subject line should focus on the benefit that your content provides to readers. It's especially powerful to indicate that you're giving readers information they can act on.
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Susan B. Weiner, CFA
Check out my website at
www.InvestmentWriting.com or sign up for my
free monthly e-newsletter.
Copyright 2009 by Susan B. Weiner All rights reserved
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