Writer Matthew Battles explains how in "Extreme makeover WhiteHouse.gov edition: How should we read the new Obama home page?", in today's Boston Globe.
Some of the key lessons illustrated by the new whitehouse.gov website:
- Prioritize. Put your most important information first. Remember the top half of your page will get the most attention.
- Use active verbs. They raise the energy level of your web page.
- Use white space effectively.
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Susan B. Weiner, CFA
Check out my website at www.InvestmentWriting.com or sign up for my free monthly e-newsletter.
Copyright 2009 by Susan B. Weiner All rights reserved
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